Privacy Policy

Last updated: August 27, 2025

This Assist Privacy Notice applies to your use of liveonassist.com, and any other websites, applications, services, or live (in-person) events provided, owned, or operated by Assist Sports Technology, Inc. (with its affiliates, “Assist”) that link to this Privacy Notice (collectively, the “Assist Services”). Assist values the privacy of users, subscribers, publishers, members, and others who visit and use the Assist Services (collectively or individually, “you” or “users”) and wants you to be familiar with how we collect, use, and disclose personal information from and about you. By visiting liveonassist.com, setting up your Assist account, or using the Assist Services, you are accepting the practices described in this Privacy Notice, to the extent permitted by law.

For purposes of data protection laws, Assist Sports Technology, Inc. located at 305 Martling Avenue, Tarrytown, NY 10591, is the “data controller” of your information collected in connection with the Assist Services.

You may share personal information when using the Assist Services. One example is when you provide information about yourself as part of the Assist account creation process. Another is when you take certain actions on the Assist Services that are public or intended to be public in nature, such as when you broadcast content, participate in a chat room, post profile information, follow a channel, or subscribe to a channel. Given the social nature of some of the Assist Services, that information may be collected, used, or disclosed by others who are part of that social interaction. In addition, some features of the Assist Services are designed to provide others with information about user activity, such as identifying the user who created a particular Clip or the subscription status of users for a given channel. We encourage you to be mindful of this when considering your activity on the Assist Services.

Personal Information Assist Collects About You

We obtain information about you through the means discussed below when we provide the Assist Services. Please note that we need certain types of information so that we can provide the Assist Services to you. If you do not provide us with such information, or ask us to delete it, you may no longer be able to access or use the Assist Services.

User-provided Information

When you register for Assist Services; upload, purchase, view, or download certain content or products from the Assist Services; enter contests or sweepstakes; register for or attend a live (in-person) event; or otherwise use the features and functionality of the Assist Services, you may provide a variety of information about yourself to us, such as your name, voice, or image (in any content you upload, stream, or participate in), Assist username, email address, postal mailing address, telephone number, credit card number, and billing information.

Automatically Collected Information

When you access the Assist Services, we automatically record and store certain information about your system by using cookies and other types of technologies. Cookies are small text files containing a string of alphanumeric characters that are sent to your browser. Examples of such information we automatically collect include Internet Protocol address (“IP Address”), a unique user ID, device and browser types and identifiers, referring and exit page addresses, software and system type, and information about your usage of Assist Services. Examples of how Assist uses automatically collected information include to: (a) automatically update the Assist application on your system; (b) remember your information so that you will not have to re-enter it during your visit or the next time you access the Assist Services; (c) provide customized advertisements, content, and information; (d) monitor the effectiveness of marketing campaigns; (e) monitor and store aggregate site usage metrics such as total number of visitors and pages accessed; and (f) track your entries, submissions, and status in any promotions or other activities.

How Assist Uses Personal Information

Assist uses such information to operate, maintain, enhance, provide, create, and develop all of the features, functionality, and services (new or existing) found on the Assist Services; provide security for our websites, products, software, applications, or live (in-person) events; manage relationships with Assist account holders (e.g., Partners, Affiliates), including making or receiving payment; improve users’ experience with Assist by providing content recommendations and by delivering content that we hope users will find relevant and interesting, including advertising and marketing messages; allow you to comment on content, and participate in online games, contests, or rewards programs; prevent fraud and abuse; and understand the usage trends of our users.

We use your email address and/or telephone number to communicate with you, including to notify you of major Assist Services updates, for customer service purposes, or to contact you regarding any content that you have posted to or downloaded from the Assist Services. If you want to stop receiving notifications by telephone, reply STOP to any text message from us. Note that we may still send you additional informational or transactional notifications.

Assist may periodically send promotional materials or notifications to you related to the Assist Services. If you want to stop receiving promotional materials, or follow the unsubscribe instructions at the bottom of any email from us. If you have installed a mobile app and you wish to stop receiving push notifications, you can change the settings either on your mobile device or through the app.

In order to meet legal obligations, Assist may collect and process user information if we believe in good faith that such collection and processing is necessary to comply with U.S. state and federal laws or other applicable laws around the world (for example, in the country of your residence), or respond to a court order, judicial, or other government request, subpoena, or warrant in the manner legally required.

We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop the processing of your data for that purpose.

Assist will rely on legal grounds to process your personal information to the extent permitted by applicable law, which may include, without limitation: to honor contractual commitments, to take steps in anticipation of entering into contract, to fulfill legal obligations, to document your consent, and to support Assist’s legitimate interests. Some examples of these legitimate interests include: monitoring and analyzing the use of Assist services, communicating with registered users through notifications or emails regarding Assist products and services, advertising, responding to inquiries or complaints from potential or actual Assist users, taking appropriate or necessary actions to protect Assist from potential liability or from fraudulent, abusive, or unlawful uses; investigating and defending ourselves against third-party claims, or allegations; protecting the security or integrity of the Assist Services; or protecting the rights, property, or safety of Assist, our users, or others.

When Assist Discloses Personal Information

Information about Assist users is an important part of our business and our work to provide the best experience across Assist services. We take seriously the responsibility of safeguarding your personal information and honor the trust you place in Assist. Assist is not in the business of selling our users’ personal information to others. Assist shares personal data only as described below that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

We disclose such information to service providers working on our behalf, such as, to: provide website hosting, maintenance, and security services; fulfill orders; conduct data analysis and create reports; offer certain functionality; or assist Assist in improving the Assist Services and creating new services and features. We require that these parties process such information in compliance with this Privacy Notice, we authorize them to use the information only for the purposes for which it is provided to them, and we require them to use reasonable confidentiality measures.

Assist may disclose user information if we believe in good faith that such disclosure is necessary to comply with U.S. state and federal laws or other applicable laws around the world (for example, in the country of your residence), or respond to a court order, judicial or other government request, subpoena, or warrant in the manner legally required.

Assist also reserves the right to disclose information that we believe, in good faith, is appropriate or necessary to protect Assist from potential liability or from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third-party claims, or allegations; protect the security or integrity of the Assist Services; or protect the rights, property, or safety of Assist, our users, or others.

Account Closure and Deletion

If you would like to close your account and delete your profile information on liveonassist.com, contact us. If you close your account, Assist may retain certain information about you for the activities described in this Privacy Notice, or as permitted or required by applicable law.

Advertisers and Analytics Providers

Assist may use third-party Web analytics services in connection with the Assist Services. These service providers use a variety of tracking technologies such as cookies to analyze how users use the Assist Services. The information collected (described above in “Automatically Collected Information”) may be shared with or collected directly by these services and processed to evaluate your use of the Assist Services.

Assist may also work with third-party ad networks, advertisers, and advertising analytics providers to target (and measure the performance of) ads to you both on and off the Assist Services. We may share with these third parties (or they may directly collect) data such as cookie and mobile ad identifiers in order to engage in advertising activity (including to understand how you respond to advertisements and to serve relevant ads).

Advertisers on Assist, or representatives or service providers working on their behalf (“Assist Advertisers”), sometimes use technology to serve ads that appear on our services directly to your device. They automatically receive certain data, such as your IP address, when this happens. They may also use cookies (or similar technologies) to measure the effectiveness of their ads and to personalize ad content. This Privacy Notice does not apply to, and we cannot control the tracking technologies and activities of Assist Advertisers and you should consult their respective privacy policies.

Data Security

Assist uses a variety of managerial, technical, and physical measures to protect the integrity and security of your information. These measures may vary based on the sensitivity of your information. However, no security precautions or systems can be completely secure. We cannot ensure or warrant the security of any information you transmit to Assist, and you do so at your own risk. We cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

Retention of Your Information

Assist maintains data related to your usage of Assist for as long as it is required in order to fulfill the relevant purposes described in this Privacy Notice, as may be required (or permitted) by law such as for tax and accounting purposes, or as otherwise communicated to you. Once you have asked us to close your account and delete your profile information, we will delete all information that we are not required or permitted to retain by law.

Children’s Privacy

IF YOU ARE UNDER 13 YEARS OF AGE, THEN YOU MAY NOT USE OR ACCESS THE Assist SERVICES AT ANY TIME OR IN ANY MANNER.

Protecting the privacy of young children is especially important. For that reason, Assist does not knowingly collect or maintain personal information (as defined by the United States Children’s Online Privacy Protection Act) from persons under 13 years-of-age. If Assist learns that personal information of persons under 13 has been collected on or through the Assist Services, Assist will take appropriate steps to delete this information.

If you are the parent or legal guardian of a child under 13 who has created an account on the Assist Services, then contact us to have that child’s account terminated and personal information deleted.

For residents of countries and regions where the processing of personal information is based on consent, Assist will not knowingly engage in that processing for users under the age of consent established by applicable data protection law. If we learn that we are engaged in that processing with such users, we will halt such processing and will take reasonable measures to promptly remove applicable information from our records

Merger or Sale

In the event that Assist, or some or all assets related to the Assist Services are acquired by or merged with a third-party entity or in connection with a contemplated change-of-ownership transaction, we reserve the right, in any of these circumstances, to transfer or assign the information that we have collected from users as part of that merger, acquisition, sale, or other change-of-control event, including in the course of diligence.

International Data Transfers

Information collected by Assist may be stored and processed in your region, in the United States (for instance in our major data centers), or in any other country where Assist or its affiliates, subsidiaries, partners, or service providers are located or maintain facilities. If we provide any information about you to any such entities, we will take appropriate measures to ensure such companies protect your information adequately in accordance with this Privacy Notice and applicable law.

Changes and Updates to This Privacy Notice

Assist reserves the right to change, modify, add, or remove portions of this Privacy Notice at any time (for example to reflect updates to the Assist Services or to reflect changes in the law). Please check this Privacy Notice periodically for those changes. Your continued use of the Assist Services after the posting of changes constitutes your binding acceptance of such changes.

We will not materially change our policies and practices to make them less protective of personal information collected in the past under a prior version of the Privacy Notice without the consent of affected individuals.