Product · May 19, 2025 · 4 min read

Features

Everything Assist offers to help creators, athletes and leagues entertain their fans — from sync to clips to ads and beyond.

Assist is a livestreaming social media platform focused on watch alongs. We deliver niche fan experiences — partisanship, gambling, stats, humor and more — around the same core game.

Americans watch 2B weekly hours of sports and sports is 20% of social media content. Watch parties are the next wave of UGC.

Seamless Synchronization

We help fans sync the creator stream perfectly with the game on TV. As a second screen experience (for now), sync enables creators to entertain fans without paying for any sports rights.

Watch parties on YouTube have +95% churn because sync is hard (often impossible).

Seamless Synchronization

Smart Clips

Instant reactions to the best game moments

Need shorts for your main channels? We automatically clip, crop and caption your reactions to the best game moments so you can 1-click post across social.

  • Hijack trending sports moments by posting first with rich media
  • Save post-production and editing time

Today, discovery on social media is entirely via shorts.

Smart Clips

Official Highlights

Watch full game highlights alongside fan reactions

Want to be the Stuart Scott of your team? Sharing game footage makes for amazing content but is illegal without permission.

We pair your reactions with official game highlights so you do not need to worry about copyright.

Official Highlights

Spoiler-Free Chat

Friends will never ruin a moment again

Afraid to look at chat or text messages during the game? We delay all spoilers until you are “ready” to see them so you can freely interact with friends and fans as if you are sitting next to them.

Spoiler Free Chat

In-Stadium Streaming

Bring the stadium home

We enable streaming from dense public spaces so the magic of arenas (or viewing parties) and the roar of the crowd can be shared.

In-Stadium Streaming

Unskippable Advertising

Live sports has the most captive ads

Consumers are never as focused and happy as when they are watching sports. Untargeted 30-second live sports ads command a $60 CPM. We serve ads that overlap with the commercial windows of the game you are watching, never at times that harm the fan experience.

Unskippable Ads

$60 CPM x 50 ad minutes = $6 per stream viewer

Social Gambling

Bet along with the creator and chat

Watch live markets update as the game unfolds. Follow along with the creator and chat participants as the community places predictions.

Social Gambling

Sean Khosrowshahi
Sean Khosrowshahi CEO @seank · May 19, 2025
Assist Notes from the booth
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