From the booth

Product · Apr 29, 2026

New Scoreboards

Nine new scoreboard themes — compatible across every sport and fully customizable with your logos, colors and fonts.

Product · Apr 14, 2026

YouTube Integration: FREE Multistreaming

Multistream to YouTube for free — save on premium subscriptions and unlock ad revenue.

Culture · Apr 6, 2026

Highlights

Are fans too distracted to watch the game? Or just asleep?

Product · Apr 2, 2026

Recaps: Sports Center x TikTok

We launched Recaps — the best highlights experience for fans, turning shorts into a dynamic highlights flow.

Culture · Apr 1, 2026

Go Long (Tail)!

The modern history of media has been one of broad distribution platforms being fragmented by a long tail of niche creators.

Culture · Mar 6, 2026

Why Do We Watch Sports?

At Assist, we watch A LOT of sports. Which begs the question: why?

Product · Feb 26, 2026

Sync Improvements

We redesigned sync to be simpler for both creators and viewers — less clicking, more accuracy.

Sean Khosrowshahi · 8 min

Playbook · Feb 10, 2026

Stream Setup Guide

Everything you need to know to go live on Assist — from streaming setup and sync to clips, ads, predictions and more.

Product · Feb 3, 2026

Scoreboard Fixes, Highlights Upgrades and More

Football scoreboard improvements, better highlight reactions, and a peek at what graphics are coming next.

Product · Jan 21, 2026

Kalshi x Assist Predict-Alongs

We partnered with Kalshi to bring social predictions to your watch parties.

Culture · Jan 1, 2026

Fans Don’t Like Announcers Anymore!

Announcing today is a vanilla vestige of a 1920’s radio product.

Sean Khosrowshahi · 5 min

Culture · Nov 14, 2025

Sports Entertainment Innovation

Live sports has been around since the first Olympics but it has evolved very slowly.

Product · Sep 29, 2025

New Scoreboard

Your personalized, synchronized scoreboard — now available as a graphical overlay for all your channels.

Product · Sep 4, 2025

Live sports have unskippable commercial breaks. Now creators can run ads during those breaks and get paid for it.

Culture · Aug 21, 2025

Old Media vs. New Media

What does this even mean?

Product · Jul 8, 2025

Highlights - YNWA

You'll Never Watch Alone. Now fans can watch official highlights paired with their favorite creator's reactions.

Playbook · Jun 14, 2025

Network vs. Networked Careers

Own your own network.

Product · May 19, 2025

Features

Everything Assist offers to help creators, athletes and leagues entertain their fans — from sync to clips to ads and beyond.

Playbook · May 17, 2025

Brand Kit

Here are our logos if you want to add them to your content.

Product · Mar 20, 2025

In-Stadium Streaming

Creators can now stream from inside the stadium and still leverage SYNC technology so fans can watch along as if they are in the crowd.

Product · Feb 24, 2025

Spoiler-Free Chat

We've created a chat experience that delays messages from displaying until you are at the right time of the game.

Product · Feb 10, 2025

Smart Clips

We launched Smart Clips to create shareable shorts of your best stream reactions during the game.

Playbook · Jan 1, 2025

How It Works

Assist works like every other streaming service, except for sync!

Sean Khosrowshahi · 5 min

Playbook · Jan 1, 2025

For Creators

Our platform provides a suite of tools and technology to help you engage, build and monetize audiences on Assist and on your other social channels.

Playbook · Jan 1, 2025

Creator Resources

Hardware, software, and tools to set up an ideal streaming channel.

Product · Dec 4, 2024

Social Profiles & Content Feeds

Build your following with social profiles and help new fans discover you through content feeds.

Culture · Jul 1, 2024

If it doesn't sync, it stinks!

There are two approaches to alternate broadcasts. One is limited by distributors. The other lets anybody anywhere call any game.

Culture · Jun 1, 2024

Bringing the Arena Home

Technology has evolved from newspapers to radio to TV, but nothing truly gives fans the feeling of being at the game. Until now ...

Company · May 2, 2024

Contact Us

We'd love to hear from you! Reach out via email, Discord, or social media.

Company · May 2, 2024

Careers

We need engineers who want to make sports more fun for fans.

Company · May 1, 2024

Introducing Assist

We started Assist because we wanted to hear new voices cover the games we watch just as if they were sitting on the couch next to us.

Sean Khosrowshahi · 5 min

Company · May 1, 2024

Corporate Values

Assist is a company, made up of sports fans, that assists athletes, leagues and creators to entertain fans.

Company · May 1, 2024

About Assist

Imagine watching a game and choosing a creator to replace the announcer — taking sides, adding more edge and passion to the experience.