Our platform is for creators calling live sports.
But make no mistake: it’s also for creators who want to make money. And we mean A LOT more than traditional social platforms allow.
When it comes to making money on social media, Gary Vaynerchuk is as good as it gets.
“I like it when you address something that already works and is big. But you make a mutation that perfects the experience.” - GaryVee
Assist is exactly that mutation. Think of us as the creator-mutant sports baby of YouTube and ESPN.
While the fan experience is seamless and intuitive, our creator monetization engine is where things get truly exciting. Everything revolves around maximizing the value of your advertising.
Why are live sports so lucrative on Assist?
The secret sauce? We know exactly when to run your ads.
In live sports, timing is everything. We don’t ruin the game for your fans with ads during crucial moments; we leverage the natural lulls in the action to trigger high-value ad placements.
Your Monetization Inventory: 4 Ways to Earn
A standard sports broadcast runs for over two hours. That is a massive window of captive attention. On Assist, you aren’t limited to a single revenue stream. You have an entire arsenal of assets to cash in on:
Traditional Commercial Breaks: Take a breather while you get paid. Run full-screen, 30-second programmatic commercials (like Coca-Cola), or deliver a 90-second, host-read, podcast-style recording.
Native On-Screen Ads: The screen belongs to you for 2+ hours. Capitalize on that real estate by featuring sponsor logos, widgets, or lower-thirds overlaying your stream, paired with live read-ins.
Metacontent (The Ripple Effect): Every stream you host generates viral clips. The reach of those Reels and Shorts has massive monetary value. You can easily let brands sponsor or watermark your reaction clips. NOTE: We are actively building an automated system to make selling these effortless; for now, this is a premium asset for your own side-hustle.
Live Affiliate Selling: Live shopping usually doesn’t fit gaming or vlogging—but it perfectly fits live sports. Earn a direct revenue share by prompting your audience at the exact right moment:
- -Hungry? Order a bite via Uber Eats.
- -Clutch play? Get the jersey via Fanatics.
- -Got a hunch? Place a prediction via Kalshi.
- -Loving the vibe? Buy tickets to the next game via Ticketmaster.
Example Stream 
Example Clip 
The Force Multiplier: Multistreaming
Here is the best part: this inventory isn’t trapped inside Assist. We let you multistream to your other channels simultaneously.
You get to stack your inventory on Assist while casting a net wide across your existing social footprint. While every platform has its own rules, Assist can power your ad breaks directly on YouTube (with more platforms rolling out upon request).
What Is Your Inventory Actually Worth?
To give you an idea of the market value you are sitting on, here is a breakdown of average industry CPMs (Cost Per Mille - Thousand views) across these formats:
Because Assist gives you full control over a live sports broadcast, your inventory commands a premium over standard social media scrolling.
Calculate Your Earnings
Some of this represents massive theoretical upside as we scale together, but the in-game ad breaks are live and ready for you to use today.
We want you to see the math for yourself. Use our Creator Calculator below to see exactly how much you could be making every single game based on your sport, your audience size, and your CPM.
Adjust the sliders to see what you can earn per viewer on a live stream.
($30 / 1,000) x 50 min x 2 ads) x 55%
kept = $1.65
SOURCE: University of Texas at Austin Sports Analytics Course & 538
Time to Get Paid
In the words of the great Rod Tidwell …
Jerry Maguire: What can i do for you, Rod? You just tell me what can I do for you?
Rod Tidwell: It’s a very personal, very important thing. Hell, it’s a family motto. Are you ready, Jerry?
Jerry Maguire: I’m ready …
Rod Tidwell: I just want to make sure you’re ready … Here it is … show me the money
Ready to unlock the true value of your broadcast? Sign up for Assist today and start getting paid what your sports content is actually worth.
